Web site design: planning


Web site management starts by understanding and balancing the constraints of time, resources, and tasks.
We can assist you in making a clear list of specifications based on our road tested methodology which exposes the critical steps to planning, budgeting, organising, and managing a web site from conception to completion.
The purpose is to help you in taking management decisions that work within your expectations.

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Easy-to-read and tailored report with list of specifications and detailed recommendations for action.
It covers the following topics, briefly summarized below:
Web site purpose
The first management step is to define a specific web site purpose: inform, entertain, sale... Your primary goal, that can be break down to smaller goals, guides throughout the process of defining your target audience, designing your targeted strategy, and creating value-added content. It is also used to evaluate the success of your web site.
Target audience
When defining your potential users, it is recommended to focus your efforts on attracting a particular segment. You should look first at the full range of possible users who could be interested in your intended purpose. Of the remaining list, you can determine which users could use the Internet for the content that you provide.
Market analysis
This analysis is conducted to identify your competitors and your own strengths and weaknesses. A comparative evaluation rates your competitors' sites, in your area, and your own site, if any.
Targeted strategy
Your strategy, a measurable management plan of actions, considers a balanced relationship between your web site purpose, your target audience needs, your competition strengths and weaknesses, and your available resources and capabilities.
Value-added content
The first step is to identify which content is already available and which one needs to be created. These materials should be presented in such a way that they could not be found in other media. Besides, web site content must display and behave according to browser compatibility.
Appropriate technologies
In the planning step, it is a good idea to already consider which web technology best meet your web site purpose and target audience needs. Technologies such as HTML, XHTML, PHP, CFML, CSS, JavaScript, include or frameset features... should be selected regarding their benefits and constraints.
Choosing the right web host is a decisive management decision! It should be viewed as an important partnership/alliance between both parties. We can either guide you in choosing a hosting provider or act as a front line in the provision of the hosting services on Linux servers, addressing support queries and billing.
When your web site is up and running, maximising its effectiveness is a continuous process! In order to keep your web site up-to-date and serving the needs of your busier and less forgiving visitors, regular updates/upgrades are needed. These ensure that you get the most from your web site investment and that you leverage the web to your advantage.
Project timeline
The schedule ensures that the web site development deadline is met. Our chart lists the number of working days each stage takes to complete. We can also assist you communicating your project on the Intranet.
Resource budget
Considering the Internet as an important management tool for better branding, customer service, and profits, precious resources can be devoted to your web site project. The pricing can differ greatly based on the breadth of services desired. This pricing basically boils down to how complex and detailed your site is. Changes may also occur, which can be costly if not properly anticipated under the contract. Besides, your budget needs also to account for the back-office support, the publishing authoring tool, the server and the hosting solutions, and the long term ongoing development and maintenance of your site.